Thursday, August 2, 2012

Startup dumps Facebook: 80% of ad clicks came from bots

On-line music start-up, Limited Run believes they've discovered a Facebook advertising scam.

Source Russia Today

“80% of the clicks we were paying for were from bots,” the company said in a post on its Facebook page. “That’s correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply. Do we know who the bots belong to? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes.”

The company, formerly known as Limited Pressing, also claimed that the social media giant would not allow it to change the name of its Facebook page unless it committed to buy $2,000 of monthly advertising. “Facebook was holding our name hostage,” the post said.

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