Monday, April 22, 2013

Alex Jones: Brilliant At Pretending To Be An Idiot

Before I quote this blog about Alex Jones and provide a link, I feel a need to share some of my thoughts first.

In the interest of full disclosure, I must admit that I occasionally listen to Alex Jones' radio show and I often review some of the posts on the and web sites. I happen to believe that the "conspiracy theories" discussed on these sites are sometimes based upon fairly well-reasoned arguments and often include references to sources of information gathered from "mainstream media" and more legitimate sources.  However, as a sceptic I take most of this information with a grain of salt and I always try to do a little extra research on my own before drawing any conclusions.  As I read InfoWars articles I find that I often have to skim through quite a bit of nonsense before finding some useful information that tickles my brain enough to challenge my way of thinking.

If you read and listen long enough you may find that these guys and gals will occasionally force you to question "facts" that you have stored in your mind. Sometimes Alex and his people poke large holes in the "conspiracy theories" that we've been told by governments and mainstream media sources. Sometimes Alex freaks you out enough to make you rethink some of the conclusions you've made.

So, I have to conclude that Alex Jones does a great service to society because he's not afraid to say thing that are unpopular and occasionally he raises some questions that need to be asked. Unfortunately, I would imagine that some of the InfoWars audience takes the conspiracy theories at face value and that could be a bit dangerous. If some of Alex Jones' listeners fail to expose themselves to a variety of news sources then I fear it might be a bit unhealthy. After listening to Alex Jones for a couple of hours you can't help but feel a little uneasy about the world around you even if you disbelieve most of what he says. Fear uncertainty and doubt are very powerful motivators.

Alex Jones and his people are entertainers, and so it seems logical that their primary goal is attracting new audience and maintaining existing audience. If you are familiar with the concept of a "shock jock" you may understand why the InfoWars content often sounds crazy.  Often crazy gets people's attention and that's how these people make their money.


When Alex Jones recently appeared on CNN with Piers Morgan and had what appeared to be catastrophic shut down of all higher brain functions, many believed that they were watching someone who didn't realize just how crazy (and bad) he was making himself look. On the contrary, his behavior was probably very carefully orchestrated and played perfectly to his large, disposable cash spending audience

Just like I've pointed out with Glenn Beck and Michael Moore, pundits on the extreme end of the political spectrum have an audience that tunes into them specifically to have their beliefs validated and enhanced, not to be challenged or to think critically.

If Alex Jones got on the air after the Boston Marathon Bombing and said "Hey guys, this wasn't some elaborate plot; it was just a couple of angry, deranged/radical individuals," then his listeners would tune out and find someone else who DOES think that every national tragedy is layered in cover ups and false flag operations.

As one commenter on a thread said recently, many conspiracy theorists have an elaborate story pre-loaded in their heads for every time a dog farts. Alex Jones then swoops in to make sure that dog fart is backed up with an exhaustive amount of unrelated research, out of context mainstream media reporting, and a healthy dose of hyperbole and theatrics.

The man knows his audience and he knows how to keep them listening...all while turning a very healthy profit. Let's take a look at Alex Jones and how he's turned his brand of crazy from some deeply held (and bizarre) beliefs into a very profitable brand of crazy.

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