Adobe's future looks cloudy with a strong chance of monthly recurring revenue.
Source: San Jose Mercury News
Adobe Systems said Monday that it will not release new versions of its Creative Suite software package. Instead, the maker of Photoshop, Illustrator and Acrobat, is shifting focus to Creative Cloud, which makes its software available through a monthly subscription that starts at $50 for an individual if they sign up for at least a year.
"Customers have to come to terms with the end of perpetually licensed software," said IDC analyst Al Hilwa. "Adobe is ahead of the game."
Scott Morris, a senior marketing director at Adobe, said the shift will help the San Jose-based company respond to changes in the marketplace much faster. Adobe's engineers, he said, will be freed up to release updates and improvements much faster than the company's traditional 18 to 24-month upgrade cycle.