Friday, June 13, 2014

About Facebook Ads

U.S. Customers got a notification from Facebook today.

Source: Facebook

About Facebook Ads

How Ads Work on Facebook

A business creates an ad. They choose the type of audience they’d like to reach. If you’re in that audience, Facebook shows you the ad.

Your ad preferences are based on information you've shared with Facebook, Pages you like or engage with, ads you click on, apps and websites you use, and information from our data providers and advertisers.

See more interesting and useful ads on Facebook by updating your ad preferences to reflect the things you care about. Managing your ad preferences is only possible in some areas right now.

How can I use the DAA opt out to adjust how ads are targeted to me based on my activity off of Facebook?

When we ask people about our ads, one of the top things they tell us is that they want to see ads that are more relevant to their interests. Today, we learn about your interests primarily from the things you do on Facebook, such as Pages you like. Starting soon in the US, we will also include information from some of the websites and apps you use. This is a type of interest-based advertising, and many companies already do this.

How does this work?

Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.

If you don’t want us to use the websites and apps you use to show you more relevant ads, we won’t. You can opt out of this type of ad targeting in your web browser using the industry-standard Digital Advertising Alliance opt out, and on your mobile devices using the controls that iOS and Android provide.

How do I manage the ads I see?

People also tell us they want more control over the ads they see. That’s why we’re introducing ad preferences, a new tool accessible from every ad on Facebook that explains why you’re seeing a specific ad and lets you add and remove interests that we use to show you ads. So if you’re not interested in electronics, you can remove electronics from your ad interests.

If you live in the US, you’ll be able to use ad preferences in the next few weeks, and we are working hard to expand globally in the coming months.

To learn more, visit About Facebook Ads or read ourCookies policy.

How does Facebook decide which ads to show me and how can I control the ads I see?

We want the ads you see on Facebook to be as interesting and useful to you as possible. To decide which ads to show you, we use:

Information you share on Facebook (ex: Pages you like).Other information about you from your Facebook account (ex: your age, gender, your location, the devices you use to access Facebook).Information advertisers and our marketing partners share with us that they already have, like your email address.Your activity on websites and apps off of Facebook, if you live in the US.

For more information on the information Facebook receives and how we use it, visit our Data Use Policyand Cookies Policy.

You have several ways to control which ads we show you:

Visit the Digital Advertising Alliance (DAA). Facebook partners with the DAA to help you understand which companies are customizing ads for your browser, and opt out with participating companies. To opt out of seeing Facebook ads based on the sites you visit on this browser, visit the DAA.Adjust your ad preferences. Click  or  near the top-right corner of any ad on Facebook, and select Why am I seeing this? You’ll see an explanation of why you’re seeing it, and you can add or remove yourself from audiences who are shown that ad. Select View and manage your ad preferences to see more audiences you’re a part of that influence which ads you see on Facebook, and adjust which audiences you're a part of. Ad preferences is only available in some areas right now.Use mobile device opt outs. For ads based on the apps you use on your mobile device, go to your device settings to opt out. On Android the setting is called Opt out of interest-based adsand on iOS it’s Limit Ad Tracking

What are my ad preferences?

Your ad preferences are a way to learn why you’re seeing a particular ad, and control how we use information about you on and off Facebook to decide which ads to show you.

Learn more about how to view and adjust your ad preferences and how Facebook decides which ads to show you. You can also give feedback on the ads you see.

Ad preferences are only available in some areas right now.

Does Facebook use my name or photo in ads?

Posts or activity that include your profile photo or name – like a story about you liking Starbucks – may be paired with an ad. Your name and photo will only appear to the people who have permission to view your Page likes.

Learn more about ads and privacy as well as howadvertising works on Facebook.

How does Facebook work with data providers?

Facebook’s data providers specialize in helping advertisers find the right people to share their ads with. For example, data providers create groups of people on Facebook who they think advertisers will want to reach, based on things those people might be interested in. Our data providers include Acxiom, Datalogix and Epsilon.

Learn more about how we use information about you in our Data Use Policy.

How can I give feedback about the ads I see?

There are a few ways to give us feedback about the ads you see on Facebook. Giving us feedback will impact which ads we show you in the future. To give us feedback:

Tell us more about what you like. Liking Pages and adding interests to your Timeline (ex: movies, bands, sports teams) will help us show you more relevant ads.Tell us when you see an ad you like. Click theor  near the top-right corner of any ad on Facebook, and then select This ad is useful. We’ll do our best to show you more ads like that one in the future.Hide ads you don’t like. Click the or  in the top right corner of any ad, and then select I don’t want to see this. We’ll do our best not to show you more ads like that one in the future.Adjust your ad preferences. To learn about the information Facebook is using to show you ads and choose which interests influence the ads you see, visit the ad preferences tool and adjust your ad preferences. Ad preferences are only available in some areas right now.Visit the Digital Advertising Alliance (DAA). Ads that show the DAA AdChoices icon  indicate that the ad is being tailored to your interests based on your activity on websites and apps off of Facebook. Click  to opt out of having ads tailored to your interests based on your activity on websites and apps off of Facebook. Learn more about using the DAA opt outAdjust your device settings. You also may be able to limit ad targeting using the controls on your specific mobile device. For example, if you are using an Apple iPhone, you can select theLimit Ad Tracking setting to limit the ways that Facebook and other companies use information about how you use your iPhone to show you ads.

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