Friday, June 13, 2014

Facebook to Let Users Alter Their Ad Profiles

Facebook notified customers in the U.S. about how they target ads to users.

Source: New York Times
Detailed tracking of people’s digital activities has become commonplace.
Consumers are largely unaware of the monitoring and often don’t know how to limit it.
... “The thing that we have heard from people is that they want more targeted advertising,” said Brian Boland, Facebook’s vice president in charge of ads product marketing. “The goal is to make it clear to people why they saw the ad.”
You will also be able to click through to your full marketing dossier, or what Facebook calls your ad preferences, and see all of the attributes that Facebook believes describe you. Users can change, delete or add to the information in their files.
Facebook executives hope that people will choose to improve the accuracy of the information, although people concerned about their privacy could just as easily fill their profiles with fake information.
Joseph Turow, a professor at the University of Pennsylvania’s Annenberg School for Communication, said that Facebook’s users would be tempted to share even more about themselves with the company. “Who in his right mind wouldn’t want relevant ads over irrelevant ads?” he said.

And that will make Facebook, already one of the fastest-growing advertising companies on the Internet, more powerful than ever. “It’s more likely to help Facebook than you,” Mr. Turow said.

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